Abi is a communications specialist with 20 years of experience working as journalist, producer and reporter for the BBC. She covered many major stories with the education and family team. Abi regularly worked with school and college leaders, government departments and stakeholders to produce coverage that featured on national radio and TV bulletins. She also worked for the school outreach programme “BBC School Report”, helping students to produce news reports for a national broadcast. She was nominated for a Sony Award for her coverage on BBC Radio 4 and was shortlisted for a Creative Diversity Network award in 2014.
Abi worked as a freelance media trainer and content producer before heading up the comms team for the graduate police recruitment organisation, Police Now. Here Abi devised a social media and comms strategy and built positive press coverage across print and broadcast for the organisation. Abi secured high profile coverage for the CEO, graduate participants and police forces as well as managing crisis communications across the organisation.
Abi joined the environmental membership body, IEMA, during the pandemic, growing their social media presence, running the press office and securing prolonged media coverage. She produced their podcast and oversaw their membership magazine. She organised and ran a virtual work experience week for students with the Speakers for Schools programme, inspiring young people to learn more about careers within sustainability.
Abi specialises in spotting a story and finding the best channel for it. Abi is passionate about education, communication and storytelling.
