Cal Watson

Account Director

Cal has over 25 years of experience in communications and began her career as a journalist for The Daily Telegraph and a news reporter for Bloomberg.

Prior to joining Denford, she advised a number of schools and education charities on their communications strategies and has worked with corporates to develop school partnerships.

Cal specialises in creating impactful campaigns that change behaviours. She has worked on education-focused initiatives with leading institutions such as the British Library on the British Newspaper Archive launch, making historical newspapers accessible online for the first time.

Other education launches have included working with The National Archives on the release of the 1911 Census and with the Imperial War Museum on Lives of the First World War featuring 8 million life stories, to mark the centenary.

Cal enjoys hands-on tactical delivery to see creative ideas through to fruition.

Meet the Team